REAL Sustainability is a community interest company that’s dedicated to helping businesses and individuals transition to carbon neutrality and sustainable practices.
The colours and imagery are intended to look very different to the usual ‘green’ organisations and slightly more alarming, as it was important to convey a sense of urgency.
The logo has been designed as a stencil so that it can be easily reproduced on different surfaces without involving printing techniques. Stencil applications give the client more sustainable and cost-effective reproduction options as well as lending the brand a grassroots, DIY look and feel.
