Fordzilla is Ford's e-sports racing team, born to inspire a new generation of virtual drivers. The visual identity takes its cues from two iconic racing references, the finish line flag and circuit maps, and works seamlessly across everything from offset printing and screenprint to digital media and promotional products.
The contrast between a rich heritage blue and bright 'racecar' red brings a modern aesthetic with a nod to classic style. Paired with energetic typography and dynamic shapes, the result is a visual language that feels right at home with this exciting new chapter for the Ford brand.
