Launched in 2019 to inspire a new generation of virtual drivers, Fordzilla is Ford’s e-sports racing team.
The visual identity is inspired by the finish line flag and is designed to be displayed across several applications, from offset printing and screenprint to digital media and even promotional products.
The contrast between the rich heritage blue and bright ‘racecar’ red creates a modern aesthetic with a touch of classic style. Paired with energetic typography and dynamic shapes, the result is a visual language that perfectly represents this daring new venture for the Ford brand.
