For a company event headlined by advertising legend Rory Sutherland, I wanted the promotional video to feel as unconventional as the man himself.
Using TouchDesigner's generative design capabilities, I built a system that disrupts and fragments typography in real time, letting the visuals breathe, glitch, and misbehave in ways that no static design could. The idea was simple: if the speaker challenges how we think, the design should challenge how we read.
Nature served as a visual thread throughout, with organic forms and natural imagery used to distinguish and punctuate each chapter of the discussion, grounding the chaos in something elemental.
